Knowing Your Audience

 If there is one thing that companies are good at, it's knowing their audiences. 

Fortnite is no exception. They know that their player base includes streamers and everyday gamers who are going to be addicted to the pretty colors of the skins and characters, the modern dance emotes in the shop, the iconic loot llama pinata mystery toys, the fun replica pew pews with their Nerf collab, and so many other items.

Companies continue to produce products because they know that we will cave and spend the money on it. 

We enjoy being able to live our addictions beyond the screen. Even more so if it "enhances" our gameplay on the screen. Like this bright yellow control that I absolutely insisted I needed for when I play Fortnite on my switch.